Christina Yu

Christina Yu

Associate Media Director at Luminosity Marketing
New York, Vereinigte Staaten von Amerika

Zusammenfassung

Christina manages the internal media brains at Luminosity Marketing. She is responsible for all external communications programs and lives to put together fresh, insightful and more importantly, winning media ideas for clients. Christina recognizes the frenetic pace in which the media landscape is shifting. She works to adopt quickly and to provide media advances in easy-to-digest and relevant pieces to clients.

Prior to joining Luminosity, Christina served in media and account roles at Doremus, Carat and FCB. In those assignments she worked on a variety of accounts ranging from Fortune 500 to vertical B2B niche clients including Pfizer, Compaq Computers, Cigna, Chase Banking, Global Samsung Electronics, CFA and FINRA. Additionally, she spent a couple of years away from her native hometown, New York City, to take on strategic retail communications by providing media insight and counsel to Best Buy in their Richfield, Minnesota headquarters. This experience gave her a new appreciation for developing strong and resonant cross-platform media strategies on a large commercial scale.

By leveraging her over 8 years of media communications expertise and fostering the forward-thinking minds that work with her, Christina strives to deliver strategic, data-driven insights that reduce uncertainty and garner positive ROIs.

Christina graduated from Union College and holds a BA in English Literature. In her spare time, Christina likes to plan for different global expeditions and to jog at the beloved Central Park Reservoir. She is also a confirmed bulldog fanatic.

Positionen

Associate Media Director

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