Associate Media Director
at
Luminosity Marketing
New York, Vereinigte Staaten von Amerika
| Titel | Give Your Christmas Tree a Second Life |
| Agentur | Lifelong Crush |
| Kampagne | Give Your Christmas Tree a Second Life |
| Werbende | Lee Valley Tools |
| Marke | Lee Valley Tools |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 12 |
| Geschäftsbereich | Werkzeug, Do-it-yourself |
| Story | Every year thousands and thousands of Christmas trees are tossed to the curb. But why do we so readily discard something at the center of our joyful family moments? More importantly, why do we waste so much useful material? In its new holiday campaign created by Lifelong Crush, Lee Valley is challenging that post-Christmas practice and inspiring crafters of all kinds to embrace its ‘Let’s do something’ ethos to give their Christmas trees a second life. Through social videos and digital in-store, the family-owned Canadian company is providing inspiration and ideas so that taking the tree down can be as rewarding as putting it up. While evergreen trees aren’t the same as store-bought lumber, with determination and imagination, it’s easy to make something meaningful that can deck the halls for many Christmases to come. From carvings to birdhouses to crafts, the possibilities are endless. The campaign isn’t resting on its laurels either. There’s more in store after Christmas as the company that encourages, guides, and advises people on everything they need to know and have for DIY projects inside and outside their homes, launches broadcast segments featuring TV personality Carson Arthur detailing all the wonderful and useful ways to keep the magic of the Christmas tree alive all year through. To encourage participation, the company is launching a social media contest, inviting customers to showcase their repurposed creations using the hashtag #LVsecondlife. |
| Medientyp | Interaktiv |
| Länge | |
| Agentur | Lifelong Crush |
| Produktionsfirma | Lifelong Crush |
| Redaktionsbüro | Lifelong Crush |
| Tonstudio | Lifelong Crush |
| Geschäftsführender Teilhaber | Christina Yu |
| Chief Creative Officer | Christina Yu |
| Stellvertretender Creative Director | Frank Megna |
| Texter | Frank Megna |
| Integrated Producer | Demi Veselinovic |
| Chief Creative Officer | Derek Blais |
| Werbeleiter | Brand Name |
| Regisseur | Christina Yu |
| Spezialeffekte | CPI Colour |
| Endbearbeitung | CPI Colour |
| Executive Producer | Dino Harambasic |
| Art Director | Fábio Siqueira |
| Strategy Director | Savannah Onofrey |
| Strategist | Holly Westgate |
| Kaufmännischer Geschäftsführer | Lindsay Day |
| Group Business Director | Simon Fraser |
| Account Executive | Noah Faigal |
| Produktionkoordinator | Rae Harder |
| President | Jason Tasse |
| Director of Content Marketing | Lee Ann Nolan |
| Herstellungsleiter | Sahba Lili |
| Direktor Fotografie | Bob Lyte |
| Cutter | Chris Stewart |
| Endbearbeitung | Divisn |
| Mix | Chris Stewart |
| Stimme | Mike Mercado |
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