Yolanda Be Cool - "Yolanda Recall"

Gotham, Inc.

Gotham, Inc. New York, Vereinigte Staaten von Amerika

13099

Titel	Yolanda Recall
Agentur	Gotham, Inc.
Kampagne	Yolanda Be Cool: International Product Recall
Werbende	Yolandabecool
Marke	Yolanda Be Cool
Datum der ersten Ausstrahlung/Veröffentlichung	2012 / 10
Geschäftsbereich	Schallplatten, CDs, DVD & Videos
Story	The 2010 song, “We No Speak Americano” was a bigger brand than the artist Yolanda Be Cool, reaching #1 on the Billboard Chart in 23 countries. With a new album coming out, the duo of DJs had to find a way to take credit for the song, while making room and introducing their new work. The campaign had to make Yolanda Be Cool as popular and recognizable as their previous hit. If they launched an album without taking credit for Americano, the album would have had none of the rub-off affect from their smash hit. So we wanted people to know, the DJs who brought you Americano are now bringing you their new album, Ladies and Mentalmen. Prior to the Product Recall, no one linked Yolanda Be Cool and Americano.
Medientyp	Internet-Film
Chief Creative Officer	Marty Orzio
Talent	Yolanda Be Cool
Group Creative Director	Anthony Moss
Texter	Anthony Moss
Texter	Kasey Foster
Art Director	Patrick Walsh
Produzent	Matt Nowak
Produzent	Dan Bradbury
Produzent	Paul Gunnarson
Produzent	Cristina Alberto
Regisseur	Elliot Dillman
Produktionsfirma	Bankrupt Films
Redaktionsbüro	Cosmo Street
Cutter	Aaron Langley