| Titel | Switcheroo |
| Agentur | BBDO New York |
| Kampagne | Twitch |
| Werbende | Mars, Inc. |
| Marke | Snickers |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 11 |
| Geschäftsbereich | Schokoriegel |
| Story | Twitch is a great site where gamers broadcast themselves playing video games live. It’s a pretty ad-hostile environment. For Snickers, a top gamer agreed to deliberately make mistakes. Then, suddenly, the slim young guy transformed a fat old hippie with a beard. The viewers were aghast – until he ate a Snickers and went back to normal. Because, of course, you’re not you when you’re hungry. Even ad-allergic gamers loved the live stunt. |
| Medientyp | Branded Content |
| Länge | |
| Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Executive Creative Director | Peter Kain |
| Executive Creative Director | Gianfranco Arena |
| Executive Creative Director | Tom Markham |
| Creative Director | Danny Adrain |
| Stellvertretender Creative Director | Roberto Danino |
| Texter | Roberto Danino |
| Art Director | Danny Adrain |
| Art Director | Sei Rey Ho |
| Agency Producer | David Rolfe |
| Executive Producer | Amy Wertheimer |
| Agency Producer | Michael Gentile |
| Account Supervisor | Kirsten Flanik |
| Account Supervisor | Susannah Keller |
| Account Supervisor | Joshua Steinman |
| Account Supervisor | Tani Corbacho |
| Account Executive | Jocelyn Choi |
| Etat-Planer | Annemarie Norris |
| Etat-Planer | Alaina Crystal |
| Etat-Planer | Sean Stogner |
| Produktionsfirma | The Kitchen |
| Executive Producer | Renee Haar |
| Herstellungsleiter | Jonathan Hsu |
| Regisseur | Law Chen |
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