| Titel | #MoveForEquality |
| Agentur | BBDO Düsseldorf GmbH |
| Kampagne | #MoveForEquality |
| Werbende | UNESCO |
| Marke | UNESCO |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 3 |
| Geschäftsbereich | Gemeinnützige Organisationen |
| Philosophie | Four-time Chess World Champion, Magnus Carlsen, and his rival, Anish Giri, flipped the board and turned the game upside down by breaking a key rule: white moves first. So, on this special day, black pieces make the first move. They have made it clear, through their symbolic move, that nobody should have an advantage or disadvantage because of colour. |
| Medientyp | Interaktiv |
| Länge | |
| Chief Creative Officer | Till Diestel |
| Direktor Kreation | Kristoffer Heilemann |
| Geschäftsführer | Cornelius Kölblin |
| Creative Director | Michael Plückhahn |
| Creative Director | Rodrigo Henriques |
| Senior Art Director | Ailton Henriques |
| Senior Copywriter | Guilherme Nesti |
| Junior Art Director | Anina Waesche |
| Junior Copywriter | Henrik van Laak |
| Direktor Kundenservice | Simon Stitzl |
| Digital Account Executive | Jan Kronies |
| Head of Strategic Planning | Ralf Sieke |
| Kreative Technologie | Martin Boeing-Messing |
| Produktionsfirma | CraftWork Duesseldorf |
| Music and Sound Company | DaHouse |
| Camera Department | Kamera Rental |
| Gaffer | Jorgen Werner |
| Camera Assistant | Lars Pettersen |
| Chief Technician | Fabian Lopez |
| Fotograf | Jan Kronies |
| CGI | Fuze Images |
| Post Creative Director | Marcio Bueno |
| Post Creative Director | Daniel Klock |
| Head of Post-Production | Cauê Andrade |
| 3D Artist | Leandro Mendonça |
| Public Relations Agency | Emanate |
| Senior Consultant | Stefan Rybkowski |
| Berater | Fabienne Guetzkow |
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