César García
Creative Director at Sra. Rushmore
Madrid, Spanien
TitelMake Room For Love
Agentur
Kampagne Make Room for Love
Werbende The Salvation Army Rehabilitation Centers (ARC)
Marke Salvation Army ReShare
Datum der ersten Ausstrahlung/Veröffentlichung 2023 / 2
Geschäftsbereich Karitative, Ehrenamtliche Organisationen
Philosophie The insight for the campaign came from a behavior we all recognize or experience: the couple’s battle for wardrobe space, especially in one of the most densely populated countries in Europe, where space really is a luxury. The need to make room for more and more clothes seems contradictory when, in fact, we only use 10% of the clothes we own on a regular basis. So, Cloudfactory thought Valentine’s was the perfect opportunity to tap into the two issues, with the most relevant romantic gesture, both for your partner and the planet.
Medientyp Fernsehen
Länge
Creative Director
Produktionsfirma
Musik

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