Israel Women’s Network (IWN) - "Female images - Print"

ACW Grey

ACW Grey Tel-Aviv, Israel

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Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Israel Women’s Network (IWN)
Länder: Niederlande

Werbende: Israel Women’s Network (IWN)

Titel	Female images - Print
Agentur	ACW Grey
Kampagne	Hidden Portraits
Werbende	Israel Women’s Network (IWN)
Marke	Israel Women’s Network (IWN)
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 4
Geschäftsbereich	Karitative, Ehrenamtliche Organisationen
Story	There are places in Israel where this is the only way to show women in public. For more than a decade, Thousands of female images have been vandalised in the public sphere in Israel by extreme orthodox.
Philosophie	They made a mosaic image of Israeli actor Tsahi Halevi representing the portraits of thousands of women who were defaced over the years – to give women back their rightful presence in the public sphere. Defacement of Out Of Home (OOH) ads featuring women is a common phenomenon in recent years in Jerusalem. Women’s faces are being blotted out, spray painted, covered with stickers, scratched out, and in extreme cases burned down. These actions are carried out by ultra-orthodox extremists that find the portrayal of a female image in public offensive. OOH companies, agencies and advertisers that did not fall in line with these “standards” have frequently fallen victim to vandalism and eventually chose to avoid using female models and influencers in their ads given the financial costs of these attacks. As a result, women’s faces have disappeared from billboards and posters across the city and a girl growing up in Jerusalem would not see an image of a woman running for city council or a successful female athlete promoting a sports brand in the public sphere. Fed up After more than a decade of complacency with the situation, advertising professionals in Israel refuse to keep silent as the war on women in Jerusalem is not very different than the war on women (and men) in other geographies – the enforcement of strict codes around dress and behavior in Iran and even the overturning of abortion laws in the U.S. as other harrowing examples. True nature Together with JCDecaux, the largest OOH company in the world, and IWN (Israel Women’s Network),
Medientyp	Presse & Publikationen
Markt	Israel
Medienagentur	Blue Oyster Israel
Media Partner	JCDecaux Israel
Produktion	Adler Chomski
Technology	Bria Artificial Intelligence
Chief Creative Officer	César García
Chief Creative Officer	Julio Álvarez
Chief Creative Officer	Tal Riven
Produktionsmanager	Gal Yaakov
Creative Agency	Cloudfactory Amsterdam
Creative Manager	Kobi Cohen
Creative Manager	Michal Marzin
Visual Director	Ayelet Chenerel
Art Director	Eilon Amram
Traffic Manager	Shir Carmona
Digitalkünstler	Noy Yaakov
Designers & Motion	Eyal Orli
Designers & Motion	Rabi Rabea
Designers & Motion	Shay Cudek
Produzent	Yarden Brenner