| Titel | Plastic |
| Agentur | FHV/BBDO |
| Kampagne | Raw for the Ocean |
| Werbende | G-STAR RAW |
| Marke | G-STAR RAW |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2014 |
| Geschäftsbereich | Kleidung |
| Story | Singer, producer and designer Pharrell Williams has introduced "Raw from the Oceans," a line he has curated for denim fashion brand G-Star Raw in collaboration with companies Bionic Yarn and the Vortex Project. Bionic Yarn, a fiber created from recycled plastic harvested from the ocean, is the primary material for the line and the dark blue and black items feature an octopus motif. The collection was announced at Fashion Week in New York but won't be in stores until September. Promotion was spearheaded by FHV BBDO. |
| Philosophie | The Raw for the Oceans collection is designed to raise awareness of the 100 million tons of plastic being produced each year, of which 10% ends up in the oceans. This plastic pollution affects the environment in several ways. Birds, marine mammals and fish are killed by ingestion of plastics or entanglement. |
| Medientyp | Andere Animationen |
| Länge | |
| Musik | Pharrell Williams |
| Tonproduktion | kaiser Sound Studios |
| Produktionsfirma | Glassworks Amsterdam |
| Animation | Animade |
| Post-Produktion | Glassworks Amsterdam |
| Executive Producer | Armand Weeresinghe |
| Flame Artist | Urs Furrer |
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