adidas - "Calling all Creators"

72andSunny

72andSunny Los Angeles, Vereinigte Staaten von Amerika

64203

Marke: adidas
Länder: Vereinigte Staaten von Amerika

Werbende: adidas

Titel	Calling all Creators
Agentur	72andSunny
Kampagne	Calling all Creators
Werbende	adidas
Marke	adidas
Datum der ersten Ausstrahlung/Veröffentlichung	2017 / 12
Geschäftsbereich	Mode, Kleidung & Schuhe
Story	Entry Summary adidas believes Creators are athletes who drive change. The ones who inspire others to invent and shape the world around them. To land the Creator mindset and inspire others, we crafted a filmic invitation that defined what it means to create and invited others to join us. It was a call to all Creators—amateur and pro, all genders, religions, and walks of life —to celebrate them as creative forces. But more importantly, to instill a sense of urgency to get out there and shape the future of sport with us. Rather than portraying athletes in the typical in-game or on-training, we approached our message of inclusivity by bringing together adidas’ top athletes and influencers around a table, in the spirit of a holiday feast. Though they may not all wear the same uniform or play the same sport, they share a singular goal: to create. Brief Explanation Everyone in sport is using the same playbook, selling athletes on the same two ideas—success comes from hard work and potential. Everyone but adidas. adidas believes creativity and Creators, athletes who tap into their creativity, drive sport culture forward. Creators are not a demographic or sub-segment of athletes, it’s a mindset shared by those who think and act differently. In 2017 adidas wanted to call Creators to the brand. Leveraging the holiday tradition of breaking bread around a table, we brought a non-traditional family—a family of 25 Creators from different disciplines—athletes and musicians, men and women, pros and amateurs, diverse in their backgrounds, but connected through their shared mindset of creativity. We set off on a journey, inviting the world to collaborate with us, toasting to Creators everywhere, calling on young athletes to create and shape the future of sport with us.
Medientyp	Internet-Film
Länge	60 seconds
Schauspieler	Lionel Messi
Schauspieler	Pharrell Williams
Schauspieler	James Harden
Schauspieler	Paul Pogba
Schauspieler	Garbine Muguruza
Schauspieler	David Beckham
Schauspieler	Karlie Kloss
Schauspieler	Damian Lillard
Schauspieler	Von Miller
Schauspieler	Kristaps Porzingis
Schauspieler	Aaron Rodgers
Schauspieler	Candace Parker
Schauspieler	Carlos Correa
Schauspieler	Pusha T
Schauspieler	DeAndre Hopkins
Schauspieler	Tracy McGrady
Schauspieler	Kris Bryant
Schauspieler	Lindsey Horan
Schauspieler	Brandon Ingram
Schauspieler	Jeremy Lin
Schauspieler	Chiney Ogwumike
Schauspieler	P.K. Subban
Schauspieler	Derrick Rose
Schauspieler	Paige Tapp
Executive Creative Director	Stuart Harkness
Creative Director / Designer	Adolfo Alcala
Creative Director / Writer	Brandon Pierce
Senior Designer	Gerardo Ortiz
Senior Writer	Cary Ruby
Chief Production Officer	Tom Dunlap
Executive Film Producer	Jim Haight
Executive Film Producer	Kerli Teo
Junior Film Producer	Danny Nouri
Managing Director	Nic Owen
Group Brand Director	Bassam Abdel-Rahman
Brand Director	Audrey Huber
Brand Manager	Chelsea Kim
Partnerships & Legal Director	Kallie Halbach
Partnerships & Legal Manager	Chris Profeta
Partnerships & Legal Coordinator	Kelsey Buehler
Strategy Director	Heather Lewis
Entrant Company	72ANDSUNNY
Idea Creation	72ANDSUNNY
Production	IMPERIAL WOODPECKER
Production	EXILE
Production	MPC LA