Titel | Tree Whoosh |
Agentur | Lowe London |
Kampagne | Bio-power - Saab |
Werbende | Saab |
Marke | Saab |
Datum der ersten Ausstrahlung/Veröffentlichung | 2006 / 5 |
Produkt | 95 Bio-Power Engine |
Geschäftsbereich | Autos |
Philosophie | We produced an ad which when viewed from one angle demonstrated the engine's green credentials. Viewed another angle the ad talks about the engines increased performance. |
Problem | Saab have a new engine which, uses both bioethanol and petrol. When using bioethanol fuel the engine produces more power than when it uses petrol. |
Medientyp | Presse & Publikationen |
Markt | Großbritannien |
Creative Director | Ed Morris |
Art Director | Simon Morris |
Illustrator | Simon Morris |
Etatdirektor | Jo Austen-Olsen |
Account Executive | Simon Jarvis |
Texter | Patrick McClelland |