Stephen Maher

Stephen Maher

CEO/Chairman at MBA/The Marketing Society
London, Großbritannien

Zusammenfassung


Stephen is the founder and CEO of MBA, Where Digital and Direct Interconnect

MBA is an independent digital agency with offices in London ,Miami and Brighton ;and whose clients include Cambridge University,Everest, Investec Bank, Nielson Holidays, O2 and Sage by Heston Blumenthal. MBA has featured 3 years running in Campaign magazine as one of the ‘World’s Leading Independent Agencies’ and is a member of the UK Government Creative Industries Taskforce. Last year MBA was awarded 4th in the Elite rankings in The Drum Digital Census and this year was awarded IPA CPD Gold for the 4th year running

After graduating with an MA in Modern History from Balliol College Oxford in 1983, Stephen entered agency account management working at ABM,AMVBBDO and Simons Palmer before founding MBA in 1994

Stephen is also the Chairman of The Marketing Society, an IPA Fellow and Council Member, a Fellow of the Royal Society of Arts, features in Debrett's ‘People of Today ,is a Tech London Advocate , an E2E Advocate, is involved in the UK government’s Creative Industries programme and sits on the Commercial Board of BAFTA

Stephen is also founder and Chair of #IPASocialWorks - the first cross industry group to help establish best practice in social media measurement and in 2015 #IPASocialWorks launched the new ‘Measuring Not Counting’ Industry Guide to Social Media Measurement

Stephen regularly speaks on behalf of the UK marketing and digital communications industry including on trade missions to China, the US and South America as well as in the UK, such as at the British Olympic Business Summit at Lancaster House. He also regularly comments on various industry issues – such as MBA’s belief in ‘Total UX; The Modern Crusade’, on ’Dot Everyone Includes Us’ ,on ‘Taking The Con Out Of Content’, and on self-regulation

A keen Chelsea fan and failed rock guitarist, Stephen lives in South London with his wife and four children










Positionen

Chairman
April 2013 - Derzeit hier (7 Jahre 4 Monate)
The Marketing Society is an exclusive network of 2,600 senior marketers (and counting). We encourage our members to become bolder marketing leaders, helping them to think differently about the challenges they face. In the 53 years since we began, we have become one of the most influential drivers of marketing in the world.
CEO
MBA
January 1994 - Derzeit hier (26 Jahre 7 Monate)
MBA is Where Digital and Direct Interconnect

MBA is an independent digital agency based in London, Miami and Brighton and whose clients include Cambridge University, Everest, Investec Bank, Neilson Holidays,O2 and Sage by Heston Blumenthal

MBA delivers ROI for its Clients by applying their Brand Action™ approach, joined-up data, creative technology and content frameworks to the way that people buy today – a digitally-fuelled, non-linear and dynamic ecosystem

This has helped MBA win such accolades as IPA Effectiveness , Marketing Society and E Commerce Awards and featuring 3 years running in Campaign magazine as one of the ‘World’s Leading Independent Agencies’. MBA is also a member of the UK Government Creative Industries Taskforce
In 2015 MBA also gained Best Company One to Watch 2015 recognition ;won IPA CPD Gold for the 3rd year running; was awarded 4th position in the Elite rankings in The Drum Digital Census 2015 ; and its long standing relationship with Sage by Heston Blumenthal was featured in the annual 2015 ‘Together Works’ publication http://www.mba.co.uk/media/2079/mba_rar_together_works.pdf

MBA prides itself on developing disruptive ‘creative tech’ ROI driven work for clients - highlights in 2015 included the Oculus Rift ‘#haveagobeforeyougo’ social campaign for Neilson Active Holidays, the ‘12 Hour Challenge’ social video campaign featuring Laura Whitmore for Avios and a personalised ‘Digital Adviser’ hologram campaign first for O2 http://www.mba.co.uk/work/

MBA is highly committed to nurturing new young digital talent and in 2015 inducted over 30 interns into the MBA Academy .MBA also sit on the Ideas Foundation Mentor Council, is a partner of the IPA’s Creative Pioneers programme and tech city incubator The Bakery
Head of Account Management
Simons Palmer
September 1989 - December 1993 (4 Jahre 3 Monate)
Ran BT, Greenpeace , Marstons Bitter, British Heart Foundation accounts
Responsible for recruitment,income and training
Account Director
AMV:BBDO
September 1986 - September 1989 (3 Jahre)
Ran IKEA,Yellow Pages,RHM and Smiths Crisps accounts

Ausbildung

M A Hons., Modern History

1980 - Derzeit hier (40 Jahre 7 Monate)
Exhibitioner

A levels, History, French German

1972 - Derzeit hier (48 Jahre 7 Monate)

Branchenverbände

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