Titel | Safer Travel at Night |
Agentur | M&C Saatchi Group |
Kampagne | Safer Travel at Night |
Werbende | Transport for London |
Marke | Transport for London |
Datum der ersten Ausstrahlung/Veröffentlichung | 2009 / 12 |
Geschäftsbereich | Gemeinnützige Organisationen |
Story | Shot from the woman's point of view and makes the viewer feel the experience of being trapped inside a minicab and then the experience of a serious sexual assault. At no time during the commercial do you see the victim or the attacker. |
Philosophie | The STaN campaign focuses on reducing the number of sexual assaults committed by illegal cab drivers. |
Problem | Transport for London is working with London's Police and the Licensed Taxi Hire trade to help operate a safe and secure transport system in London. Part of this approach tackles minicabs acting illegally in London |
Medientyp | Fernsehen |
Markt | Großbritannien |
Audio-Postproduktion | Wave Studios |
Werbeleiter | Miranda Leedham |
Creative Director | Graham Fink |
Art Director | Paloma Reed |
Texter | Paloma Reed |
Art Director | Nick O'Brien |
Texter | Nick O'Brien |
Etat-Planer | Cressida O'Shea |
Produktionsfirma | Frivolous |
Produzent | Deirdre Allen |
Cutter | Pete Goddard |
Redaktionsbüro | Rushes |
Post-Produktion | Rushes |
Kundenbetreuer | Louise Gross |