St John Ambulance - "Save a Choking Baby"

BBH

BBH London, Großbritannien

Awards

19433

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: St John Ambulance
Länder: Großbritannien

Werbende: St John Ambulance

Titel	Save a Choking Baby
Agentur	BBH
Kampagne	The Chokeables
Werbende	St John Ambulance
Marke	St John Ambulance
Datum der ersten Ausstrahlung/Veröffentlichung	2015 / 1
Geschäftsbereich	Öffentliche Sicherheit & Gesundheit
Story	In The Chokeables, the celebrities take on the character of animated objects that could potentially choke babies – a small princess toy, a pen lid, a jelly baby and a peanut. They’ve joined together because they’ve had enough and want to show how easy it is to save a choking baby’s life.The film starts with David Mitchell, as a chewed up pen lid, asking for the audience’s attention. A jelly baby – Johnny Vegas – then explains that they’re fed up of real babies choking on innocent objects like them. He then starts struggling for breath and turns blue.Walliams’ lofty princess character shows the correct technique to save the choking jelly baby – up to five back blows, followed by up to five chest thrusts – who coughs out a peanut (voiced by Sir John Hurt), before returning to his normal shade.
Medientyp	Fernsehen & Kino
Länge	40 seconds
Post-Produktion	Electric Theatre Collective
Ton	750mph
Creative Teammitglied	Matt Moreland
Creative Teammitglied	Chris Clarke
Creative Teammitglied	Rob Ellis
Creative Teammitglied	Alex Ball
Creative Director	Matt Doman
Creative Director	Ian Heartfield
Strategy Director	Rowenna Prest
Strategic Business Lead	Paul Matuszczyk
Etatdirektor	Leo Sloley
Agency Producer	Rachel Hough
Produktionsassistant	Vaia Ikonomou
Regisseur	Si & Ad
Filmproduzent/Produzent	Dom Thomas
Direktor Fotografie	Tristan Oliver
Filmübertragung	Aubrey Woodiwiss
Ton	Sam Ashwell
Medienplaner	George Gwilliam
Medienplaner	Daniel Denman
Produktionsfirma	Academy Films