| Titel | Banana Comic Week 2013 |
| Agentur | Serviceplan Group |
| Kampagne | Banana Comic Week 2013 |
| Werbende | Fyffes Plc |
| Marke | Fyffes |
| Posted | November 2013 |
| Geschäftsbereich | Obst, Gemüse |
| Story | Children in industrialized nations are eating too much fast food and sweets. The result: diabetes and adiposity.To change this FYFFES initiated a global campaign: The “Banana Comic Week 2013”.In collaboration with the famous CARLSEN Comics the comic-hero “FYFE” was developed – a boy who turned into a superhero by eating a banana.For the very first time and with the help of an innovative laser-print technique six different comics were printed on banana skins.The “Banana Comic Week 2013” were a great success in each of the 9 countries and every school and convinced children and parents how delicious and powerful bananas are. |
| Medientyp | Case Study |
| Länge | |
| Chief Creative Officer | Alexander Schill |
| Executive Creative Director | Henning Patzner |
| Chief Creative Officer | Cosimo Moeller |
| Executive Creative Director | Till Diestel |
| Texter | Valerie Koch |
| Texter | Claudio Keleminic |
| Art Director | Stefanie Paulus |
| Produktionsfirma | Neverest GmbH & Co. KG |
| Produktionsfirma | Schneidereins Medienproduktion |
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