Virgin Atlantic - "Let It Fly"

adam&eveDDB

adam&eveDDB London, Großbritannien

6782

Marke: Virgin Atlantic
Länder: Großbritannien

Werbende: Virgin Atlantic

Titel	Let It Fly
Agentur	adam&eveDDB
Kampagne	Let It Fly
Werbende	Virgin Atlantic
Marke	Virgin Atlantic
Datum der ersten Ausstrahlung/Veröffentlichung	2015 / 2
Geschäftsbereich	Fluglinien, Flughäfen, Bahnreisen, Busreisen, Fähren, Schiffsreisen
Story	The experience asks users what they would pack for their dream trip by choosing from hundreds of items. From that individual preference, the app infers a huge amount about the user from which it crafts a personalised experience with a beautiful and unique snapshot of their tastes. Each film recommends a personal itinerary including the destination, a restaurant and specific dish, a way to spend an afternoon and evening, and a ‘Let it Fly’ hero activity to really gets the most out of the location. Films are further personalised by dynamically incorporating the user’s location and weather, as well as live tweets and Flickr images from the venues and attractions. A dynamic personal endframe then allows users to see the places they’ve been recommended on a map, read a city guide to their destination, and book their flights. Users can also share their personal bag on social channels and also enter a competition for a chance to win flights to the destination they’ve been recommended.
Medientyp	Internetseiten
Mehr Informationen	http://virginatlantic.com/letitfly
Werbeleiter	Alex Hesz
Werbeleiter	Hamish Rickman
Produktionsfirma	Acne
Chief Creative Officer	Ben Priest
Executive Creative Director	Richard Brim
Executive Creative Director	Ben Tollett
Deputy Executive Creative Director	Daniel Fisher
Creative Director	Till Diestel
Etatdirektor	Justine Deighan
Kundenbetreuer	Katie Vine