Till Diestel
Interactive Creative Director at adam&eveDDB
London, Großbritannien
TitelWorries
Agentur
Kampagne All electric, now!
Werbende Daimler AG
Marke Smart
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Kleinwagen
Slogan Drive electric where it makes sense
Story The brand communication begins with the campaign film "Worries" which examines the prejudices and expectations associated with electric vehicles, challenging and defusing these reservations with a good deal of self-irony. The scenes show smart EQ fortwo models that have run out of power on remote roads in the middle of nowhere. The message "Drive electric where it makes sense" invites the viewer to think carefully about the demands placed on electric cars
Medientyp Fernsehen
Länge
Chief Marketing Officer (CMO)
Chief Marketing Officer (CMO)
Chief Creative Officer
Geschäftsführer
Executive Creative Director
Creative Director
Creative Director
Group Account Director
Regisseur

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