Titel | Hotel |
Titel (Originalsprache) | Hôtel |
Agentur | CLM BBDO |
Kampagne | Luxury - Mars Petfood |
Werbende | Mars, Inc. |
Marke | Frolic |
Datum der ersten Ausstrahlung/Veröffentlichung | 2010 / 3 |
Geschäftsbereich | Tierfutter, Tierpflegeprodukte & Dienstleistungen |
Slogan | She's only with him for his biscuits |
Story | The campaign features ill-matched dog couples. The males are fat, ugly and fairly saggy; the females are pampered, proud and precious. Why are they in a couple with those dogs? For their croquettes, of course... |
Philosophie | The agency thought up an offbeat approach that breaks away from Petfood market codes. |
Problem | Historically, Frolic has built its advertising saga around the creative avenue of irresistibility: dogs cant resist the temptation of eating Frolic croquettes! For the new campaign, CLMs aim was to win market share by making the target younger. |
Medientyp | Presse & Publikationen |
Etatdirektor | Delphine Carpier |
Werbeleiter | Maud Roussel |
Art Buyer | Sylvie Etchemaité |
Druck-Produzent | Sylvie Etchemaité |
Art Director | Lucie Valloton |
Fotograf | Clive Stewart |
Post-Produktion | Clive Stewart |
Post-Produktion | Picto |
Kundenbetreuer | Julien Lemoine |
Kundenbetreuer | Judith Romero |
Kundenbetreuer | Thomas Laurent |
Executive Creative Director | Gilles Fichteberg |
Executive Creative Director | Jean-Francois Sacco |