Managing Partner - Creative Director
at
Duval Guillaume, Bruxelles
Antwerp, Belgien
| Titel | Millboard |
| Agentur | Publicis Emil |
| Kampagne | Millboard |
| Werbende | Mercedes-Benz |
| Marke | Mercedes-Benz |
| Posted | Dezember 2021 |
| Geschäftsbereich | Autos |
| Story | The wind turbine symbolises renewable energy. The three-pointed star symbolizes Mercedes-Benz. The idea was simple: to exploit the striking visual similarity between the two to transform one of Europe’s largest wind turbines (120m x 70m) into an illuminated Mercedes-Benz logo on a truly iconic scale. The objective was to announce to the world that the brand and renewable energy would soon be working together on a global scale. The installation was staged for real, using eco-friendly lights and smoke, and was visible for miles around. |
| Medientyp | Case Study |
| Länge | |
| Global Chief Creative Officer | Bruno Bertelli |
| Global Executive Creative Director | Andy Daley |
| Chief Creative Officer | Eduardo Marques |
| Creative Director | Mischa Schreuder |
| Creative Director | Koenraad Lefever |
| Texter | Richard Bushoff |
| Art Director | Lennart Schoterman |
| Art Director | Mischa Schreuder |
| Account Director, Global Content, Experience and Comms | Elodie Straub |
| Market Acceleration Lead | Davy Caluwaerts |
| Etatdirektor | Axelle Gontier |
| Kundenbetreuer | Frederic Haesendonck |
| Werbeleiter | Florian Bleher Bleher |
| Werbeleiter | Stefan Brommer |
| Creative Teammitglied | Karen Fonteyne |
| Creative Teammitglied | James Gambrill |
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