Bank of Antandec - "Stop! Scammer Time"

House 337

House 337 London, Großbritannien

Awards

1825

Marke: Bank of Antandec
Länder: Großbritannien

Werbende: Santander

Titel	Stop! Scammer Time
Agentur	House 337
Kampagne	Stop! Scammer Time
Werbende	Santander
Marke	Bank of Antandec
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 10
Geschäftsbereich	Bank Services, Börsenmakler
Philosophie	The latest ‘Bank of Antandec’ campaign shows people how to beat the pants off of scams, and once again features Ant and Dec as the fictional banking CEOs. This time the boys are on a mission to help customers spot scams before they fall victim to them. The campaign, ‘Stop! Scammer Time,’ created with House 337 and Merman, in consultation with Mitre Studios, takes a visually humorous look at how to protect yourself from scams. It introduces customers to the new concept that the Bank of Antandec CEOs have come up with - ‘Fraud Detecting Scammer Pants’. They warn customers each time someone attempts to scam them by inflating, lighting up and playing an unforgettable earworm. Meanwhile, Santander takes scams seriously and reminds customers to stop and think before handing over money or personal details. The ad features the CEOs performing a remixed version of ‘U Can’t Touch This’ by MC Hammer, with ‘Hammer time’ changed to ‘Scammer time’. Bespoke lyrics underline the ad’s key message. We’ve seen a year-on-year increase in fraud and scams since 2019, with victim numbers up overall by more than 40%, driven by impersonation calls and purchase scams. Despite the many efforts to warn people about the dangers of scamming, messages often fail to hit home, and the number of people falling victim to scams continues to rise. Santander’s insight shows that the most vulnerable people are the ones who think it won’t happen to them, which is why House 337 have chosen this deliberately entertaining route, creating a campaign to lodge in peoples’ consciousness. Next time someone is on the verge of falling for a scam, maybe ‘Scammer time’ will make them stop and think. The 60” TV spot breaks on 15th October on and will be supported across video on demand, radio, social media and in branch activity. A TikTok-branded campaign featuring Ant and Dec and five creators using the ‘Scammer pants’ filter will also launch the following week.
Medientyp	Fernsehen
Länge	60 seconds
Soundtrack	‘U Can’t Touch This’ by MC Hammer
Redaktionsbüro	The Assembly Rooms
Music	Finger Music
Werbeleiter	Dan Sherwood
Werbeleiter	Tina Boyle
Werbeleiter	Christopher Parker
Werbeleiter	Leanne Tomlinson
Werbeleiter	Katie Attwood
Werbeleiter	Charlie Murray Biggs
Werbeleiter	Abigail Sayle
Kreativpartner	Jo Moore
Art Director	Paul Hancock
Texter	Dave Newbold
Creative Teammitglied	Jessica Pacey
Creative Teammitglied	Alicia Job
Strategy Director	Nicola Dyball
Deputy Head of Strategy	Duncan McLauchlan
Strategist	Rob Jennings
Client Managing Director	Nick Pawlak
Senior Account Director	Nick Cooper
Senior Account Director	Katrina Jackson
Kundenbetreuer	Kelly Mahon
Agency Producer	Bradley Woodus
Agency Producer	Victoria Doran
Integrated Project Director	Kirsty Wood
Senior Creative Technologist	Simon Cummin
Regisseur	Guy Manwaring
Produzent	Simon Monhemius
Assistant Director	Sam Dawking
Executive Producer	Siobhan Murphy
Direktor Fotografie	Simon Richards
Offline Editor	Charlie Moreton
Produktionsfirma	Merman
Post-Produktion	Creative Outpost
Produzent Post-Produktion	Caroline McNulty
VFX-Künstler	Tim Gaydon
VFX-Künstler	Burak Atay
VFX-Künstler	Otis Guiness-Walker
Sound Recordist	Creative Outpost
Sound Engineer	Dave Robinson