Titel | iiRobots |
Agentur | House 337 |
Kampagne | iiRobots |
Werbende | Interactive Investor |
Marke | interactive investor |
Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 10 |
Geschäftsbereich | Online-Finanzdienste |
Philosophie | House 337 has created the first brand campaign for interactive investor, the UK’s biggest flat-fee investment platform with £59 billion of assets under administration and 400,000 customers. The TV, VOD, OOH and social campaign aims to increase awareness of the brand by introducing the ii’s – a pair of friendly robots with unparalleled investment know-how - that mirror the brand’s logo. The ii’s are interactive investor’s ultimate representatives. They’re smart, insightful, and intelligent. In the TV spot, the ii’s roll (and fly) around the UK advising people about the benefits of investing with interactive investor. From naturists to water-skiers, the ii’s speak everyone’s language despite only using the letter i. Calling the shots for the ad was, directing supremo, Guy Manwaring. Alongside Guy, visual effects studio 1920vfx, and sound design agency Strings and Tins, helped create the spot which will run throughout October and November. The ii’s will also appear across OOH on sites across the country and will pop up on digital and social media channels. Star Wars character designer Luke Fisher sketched the initial designs and the visual effects masters at 1920vfx did the rest. The robots were created through a collaboration with all stakeholders involved from the very start of the project. The final robots look and sound like characters that George Lucas would be proud of. |
Medientyp | Fernsehen |
Länge | |
Werbeleiter | Gemma Buckwell |
Werbeleiter | Chris Clark |
Creative Director | Steve Hawthorne |
Creative Director | Katy Hopkins |
Creative | Gabby Kohli |
Creative | Nick Coates |
Planner | Rachel O’Donovan |
Planner | Isaac Blackbourne |
Kundenbetreuung | Nick Pawlak |
Kundenbetreuung | Nick Cooper |
Kundenbetreuung | Siena Singh |
Agency Producer | Rory Elms |
Agency Assistant Producer | Lilliana Silva |
Projektmanager | Sarah Large |
Produktionsfirma | Merman |
Regisseur | Guy Manwaring |
Produzent | Jess Ensor |
Cutter | Leo King |
Redaktionsbüro | Stitch |
Post-Produktion | 1920 |
Post-Produktion | Bill McNamara |
Post-Produktion | Ben Revens |
Post-Produktion | Chris King |
Post-Produktion | Adam Gramlick |
Post-Produktion | David Recsenyi |
Post-Produktion | Elena Shurkus |
Post-Produktion | Lucy Wright |
Post-Produktion | Ognjen Vukovic |
Post-Produktion | Will Davies |
Post-Produktion | Miles Tomalin |
Post-Produktion | Arda Sernaz |
Post-Produktion | Joe Baker |
Post-Produktion | Eva Bennett |
Post-Produktion | Vincenzo Giaquinto |
Post-Produktion | Ryan Hadfield |
Post-Produktion | Alejandro Marzo |
Post-Produktion | Doruk Saglam |
Post-Produktion | Loredana Gangemi |
Post-Produktion | Kai Van Beers |
Post-Produktion | Ross Culligan |
Post-Produktion | Ella Whiting |
Sounddesigner | Culum Simpson |
Tonstudio | Strings and Tins |
Ton | Laura-Leigh Smith |