Titel | ThisAbles |
Agentur | McCann Tel Aviv |
Kampagne | Ikea ThisAbles |
Werbende | IKEA |
Marke | IKEA |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 3 |
Geschäftsbereich | Haushaltsgeräte, Möbel & Gartenbedarf |
Story | ThisAbles by Ikea democratises furniture for people with disabilities. The agency developed 13 add-ons for Ikea's most essential products, available to download and 3D print via the special website ThisAbles.com. Each add-on solves a different accessibility issue: eg. sofa leg extenders for easier ascend, lamp button enlargers, and super-zippers for pillow covers. For those who wanted to experience or see these add-ons, the agency built the first-ever accessible space in Ikea's flagship store in Israel and prepared web video tutorials. |
Medientyp | Produktdesign/Entwicklung |
Länge | |
Mehr Informationen | https://thisables.com/en/ |
Texter | idan kravitz |
Texter | Elder Yusupov |
Texter | Yiftach Sarig |
Art Director | Kfir Peretz |
Art Director | Dana Moshkowitz |
Creative Director | Sigal Abudy-Weber |
Creative Director | Nadav Pressman |
Creative Director | Eldad Weinberger |
Creative Director | Adrian Botan |
Creative Director | Catalin Dobre |
Client Service | Bat-el Assaying |
Client Service | Sapir Zaguri |
Client Service | Michal Popov |
Digital Team | Eddie Goldenberg |
Digital Team | Oded Lavie |
Digital Team | Mietal Zeevi |
Digital Team | Gili Raz |
Produktionsmanager | Emmanuelle Raz |
Produktionsmanager | Neva Zerach |