| Titel | The campaign that doesn't exist |
| Brief | When Italy’s Minister of Family and Disability, Lorenzo Fontana, declared that gay families “don’t exist,” his words prompted Netflix to take a stand for the LGBTQI community. The Campaign that Doesn’t Exist is about as invisible as these families. Using images and video footage of some of its most beloved stories, Netflix launched a series of videos and billboards of couples that “don’t exist.” They plastered an entire metro station in content that “doesn’t exist” and they rallied together 250,000 people who “don’t exist” at Milan’s Pride 2018 ౼ making it the city’s largest LGBTQI manifestation in history. |
| Agentur | We Are Social |
| Kampagne | The campaign that doesn't exist |
| Werbende | Netflix |
| Marke | Netflix |
| Posted | November 2018 |
| Geschäftsbereich | Fernseh- & Radioprogramme & Sender |
| Story | In Italy, a month before Milan Pride 2018, the Minister of Family and Disability Lorenzo Fontana declared that rainbow families don’t exist. The same families proudly featured in some of the most loved stories on Netflix.For Milan Pride 2018, Netflix decided to take a stand for the LGBTQI community and launched a provocative and integrated campaign that “doesn’t exist.” A strong statement in response to Fontana’s words. |
| Medientyp | Case Study |
| Creative Director | Alessandro Sciarpelletti |
| Creative Director | Paulo Gonzalez |
| Creative Director | Daniele Piazza |
| Texter | Stefano Cucinotta |
| Texter | Camilla Vanzulli |
| Texter | Paola Cantella |
| Art Director | Andrea Fumagalli |
| Art Director | Marco Bertoletti |
| Art Director | Teresa Ghini |
| Art Director | Giulia de Chirico |
| Kundenbetreuer | Francesca Feller |
| Kundenbetreuer | Martina de Siervo |
| Kundenbetreuer | Riccardo Bonetti |
| Kundenbetreuer | Giulia Romagnosi |
| Cutter | Simona Melani |
| Cutter | Daniele Zanardi |
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