Barilla - "PASSTAWORD 2"

We Are Social

We Are Social Milano, Italien

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Titel	PASSTAWORD 2
Agentur	We Are Social
Kampagne	PASSTAWORD
Werbende	Barilla
Marke	Barilla
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 5
Geschäftsbereich	Reis, Nudeln, Trockengemüse & Getreide
Philosophie	Despite an increased awareness around cybersecurity, nowadays too many people continue to use extremely simple passwords that are easily cracked. But creating a secure password is easier than people think. It doesn't have to be too complex. It just has to be long. Like a passphrase: a password composed by multiple words. On the occasion of World Password Day, Barilla invited everyone to upgrade their old passwords and create stronger ones (yet easy to remember) using their favourite pasta dishes, perfect examples of passphrases. It's more than a password: it's a PASSTAWORD.
Medientyp	Interaktiv
Executive Creative Director	Alessandro Sciarpelletti
Executive Creative Production Director	Daniele Piazza
Creative Director	Stefano Cucinotta
Creative Director	Andrea Fumagalli
Kreative Leitung	Alberto Mora
Senior Art Director	Camillo Addis
Editorial Director	Giuseppe Schiavone
Cutter	Carlotta Missaglia
Texter	Francesca Stelluti
Head of Client Services	Miguel Lima
Senior Account Director	Paola Tonetti
Kundenbetreuer	Nicole Mattuzzi
Senior Account Executive	Francesca Rutigliano
Account Executive	Andrea Gori