AdForum
Tom White
Tom White
Geschäftsführender Teilhaber at adam&eveDDB
London, Großbritannien
Bearbeiten
Alle Arbeiten sehen
TitelDespair No More
Agentur
Kampagne Despair No More
Werbende Essity
Marke Tena
Datum der ersten Ausstrahlung/Veröffentlichung 2021 / 3
Geschäftsbereich Hygiene, Körper- & Schönheitspflege
Story Across MENA, incontinence is the most stigmatized of health conditions. Women struggling with incontinence are associated with “Age of Despair”, a phrase commonly used to describe menopause. So to drive confidence amongst women in the Middle East and challenge negative perceptions, we created a campaign that destroyed the phrase “Age of Despair.” We empowered women to be who they want to be; intimate, active, funny, fashionable. As a result, TENA became the No.1 incontinence product in the region, reaching 34.5% in value share and gained a unique reach of 613K on social and earned 4.7M video views.
Medientyp Interaktiv
Länge
Markt Großbritannien
Werbeleiter
Werbeleiter
Werbeleiter
Chief Creative Officer
Chief Creative Officer
Agentur
Deputy Executive Creative Director
Deputy Executive Creative Director
Creative Teammitglied
Creative Teammitglied
Creative Teammitglied
Planner
Planner
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Agentur TV-Produzent
Produktionsfirma
Regisseur
Produzent
Direktor Fotografie
Fotograf
Cutter
Cutter
Post-Production, Colour & AFX
Produzent Post-Produktion
Ton
Ton
Komponist
Musik
Music Producer
Artist Relations
Projektmanager
PR Agency
Medienagentur

An diesem Projekt beteiligte Leute

Könnte Ihnen auch gefallen...

#NoLoveLikeIt

Marke: Tena
Agentur: AMV BBDO
Medien: Fernsehen
#LastLonelyMenopause

Marke: Tena
Agentur: AMV BBDO
Medien: Interaktiv
#Ageless

Marke: Tena
Agentur: AMV BBDO
Medien: Case Study
#Ageless

Marke: Tena
Agentur: AMV BBDO
Medien: Fernsehen & Kino
Secret's out 2

Marke: Tena
Agentur: AMV BBDO
Medien: Außenwerbung

Im Trend

Emma Chiu

Global Director of Intelligence
New York, Vereinigte Staaten von Amerika
Wunderman Thompson Intelligence

Emma Chiu leads Wunderman Thompson Intelligence, the agency’s in-...

David Abraham

CEO & Founder
LONDON, Großbritannien
Wonderhood Studios

I’ve been in media for about 30 years. First half of it was very...

Selma Ahmed

Creative
London, Großbritannien
adam&eveDDB

Creative duo Gen de Rohan Wilner and Selma are known to have crea...

Lara Burniston

Managing Director
Los Angeles, Vereinigte Staaten von Amerika
Circus

As Managing Director of Circus Marketing in LA, I collaborate acr...

Angela Hayrabedyan

Creative
LONDON, Großbritannien
R/GA

The emotional half. The hearth. Looks at the world in all its sha...

Dov Zmood

VP, Group Creative Director
New York, Vereinigte Staaten von Amerika
McCann New York

Dov was raised in Melbourne, Australia where he attended business...

Brijesh Jacob

Chief Creative Technologist
Mumbai, Indien
DDB, India

Brijesh leads the creative function for most of DDB Mudra Group's...

Rodrigo Sobral

Executive Creative Director
London, Großbritannien
Freelance

As Vice President, Executive Creative Director of R/GA London Rod...
MEHR PROFILE ANSEHEN

Ein kostenloses Talentprofil erstellen Mitglied von AdForum werden

Los geht's