Uralskaya farming factory - "Seven Brothers "

Voskhod

Voskhod Ekaterinburg, Russland

1046

Titel	Seven Brothers
Agentur	Voskhod
Kampagne	Seven Brothers
Werbende	Uralskaya farming factory
Marke	Uralskaya farming factory
Posted	November 2021
Geschäftsbereich	Milch & Milchprodukte
Story	Seven Brothers, a local milk producer, is situated in the vicinity of the same-name mountain group. Legends say that Seven Brothers rocks are pagan giants that turned into stone; it is a local Stonehenge.The Shigir Idol, the world’s oldest known wooden anthropomorphous sculpture, was found on this territory as well. The place is a source of power and inspiration.The brand’s location-specific naming inspired us to use the image of the Shigir Idol as a part of the visual system. We re-interpreted the legend about seven brothers and illustrated them through images of the idols.One of the challenges was to develop a unique packaging design for a can of condensed milk. The design of condensed milk (Russia’s most popular dairy product) was created in 1939 in the USSR and hasn’t change since that.
Problem	Uralskaya farming company has launched Seven Brothers, a new milk brand.
Medientyp	Verpackung, Marke & Design
Designer	Vladislav Derevyannykh
Art Director	Alexey Klimov
Design	Alexey Klimov
Design	Maxim Geychenko
Texter	George Kornilov
Texter	Artem Epanchintsev