Campaign for the Jasmin Roy-Sophie Desmarais Foundation, a Canadian not-for-profit organization that has for mission to fight bullying and promote caring relationships and healthy emotional habits. The campaign’s objective is to multiply positive social behaviours among youth.
Philosophie
Villains may be essential ingredients of a captivating Hollywood movie, but they are not welcome in our society. And it’s exactly the mission of the Foundation that is to promote caring environments in all walks of life.
Problem
The Jasmin Roy-Sophie Desmarais Foundation, a Canadian not-for-profit organization that has for mission to fight bullying and promote caring relationships and healthy emotional habits. The foundation was looking for ways to promote positive social behaviours among youth.
Ergebnis
This video message plunges viewers into the universe of “Hollywood-esque” superheroes that are fighting supervillains in order to raise awareness on positive social behaviours.