Moen - "World Water Day – “0.5% Is All We Have”"

Havas Chicago

Havas Chicago Chicago, Vereinigte Staaten von Amerika

6287

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Moen
Länder: Vereinigte Staaten von Amerika

Werbende: Moen

Titel	World Water Day – “0.5% Is All We Have”
Agentur	Havas Chicago
Kampagne	World Water Day
Werbende	Moen
Marke	Moen
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 3
Geschäftsbereich	Andere
Philosophie	Continuing its ongoing efforts to help one of Earth's most precious resource – water – Moen is launching a new awareness and conservation effort on World Water Day through their CSR Mission Moen. The campaign, created in partnership with creative agency Havas Chicago, showcases the kitchen and bath company's commitment to save one trillion gallons of water by 2030 through inspired innovation and product engineering. The creative campaign visually represents the diminishing fresh water supply through social media creative, billboards, a Times Square display and a takeover of today's New York Times back cover and The Guardian's website. The theme of each creative asset showcases the represented 0.5% of available fresh water, to help consumers contextualize the issue. This new World Water Day commitment campaign joins the company's existing water and sustainability efforts, which include a commitment to repurpose 2,000 tons of ocean plastic by 2030 through product and packaging innovations and its 2021 Earth Day "Own The Ocean" campaign with 5 Gyres, in which the company offered five carbon-negative NFTs to represent and rescue areas in the ocean overwhelmed with plastic.
Medientyp	Außenwerbung
Mehr Informationen	https://www.moen.com/missionmoen
Chief Marketing and Innovation Officer	Mark-Hans Richer
VP Global Marketing	Delphine Chiavarini
Director of Global Marketing	Adam Barger
Director of Paid Media	Brittany Neish
Associate Brand Marketing Manager	Scott Taylor
Manager, Social Media and Influencer Marketing	Sara Jensen
Digital Media Manager	Ashley Ritter
President & Chief Creative Officer	Myra Nussbaum
Executive Creative Director	Drew Donatelle
Creative Director	Dushan Drakalski
Senior Art Director	Luiz Faria
Senior Copywriter	Maicon Silveira
Senior Copywriter	Kevin Heller
Junior Art Director	Beth Jackson
Junior Copywriter	Mary Adam
Geschäftsführer	Amy Merchant
Etatdirektor	Christie Packer
Senior Strategy Director	Efrain Bahena
Strategy Director	Laura Greene
Produktionsleitung	Vincent Geraghty
Senior Producer	Eddie Everette
Senior Project Manager	Heidi Newcom