| Titel | Cristalgram |
| Agentur | Y&R Lima |
| Kampagne | Cristalgram |
| Werbende | ABInbev / Grupo Modelo |
| Marke | Cristal |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 5 |
| Geschäftsbereich | Bier, Cidre |
| Philosophie | Have you noticed? Stories in selfie mode are shown flipped and writing appears backwards. Cristal and VMLY&R Peru have noticed too, so they have developed CRISTALGRAM, a campaign designed to launch a special beer edition with a flipped label, so when you share your moments in todayís most popular platform, your stories will appear exactly as they should. This campaign, launched in Peru, was made mainly for Instagram and aimed at a young target audience, who rapidly adopted the proposal and shared this new experience in Instagram. |
| Medientyp | Social Media |
| Länge | |
| Chief Executive Officer (CEO) | Eduardo Grisolle |
| Executive Creative Director | Tin Sanchez |
| Creative Director | Beto Noriega |
| Creative Director | Jorge Soto |
| Texter | Luis CastaÒeda |
| Etatdirektor | Ra˙l LÛpez-Guerra |
| Agency Producer | Malena Mellado |
| Produktionsfirma | Sangre† |
| Regisseur | Sangre |
| Music & Sound Design | Zumba |
| Marketing Director | Hern·n Ugarte |
| Marketing Manager | Natalia Ferreyros |
| Brand Lead | Kiara Kottke |
| Brand Lead | Eduardo Miro Quesada |
| Brand Lead | Renzo Palacios |
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