AB Inbev x Cristal Beer - "The Helping Pots"

VMLY&R Lima

VMLY&R Lima Miraflores, Peru

1079

Titel	The Helping Pots
Agentur	VMLY&R Lima
Kampagne	The Helping Pots
Werbende	AB Inbev x Cristal Beer
Marke	AB Inbev x Cristal Beer
Datum der ersten Ausstrahlung/Veröffentlichung	2021 / 8
Geschäftsbereich	Bier, Cidre
Philosophie	In the middle of the pandemic, the poorness and hunger in Peru increased excessively, but there is something that people do in crisis moments; it’s called: Common Pots, large community pots where Peruvians prepare free food for the poorest. One common pot could feed many families at the same time. So, in Cristal Beer, we decided to do something significant for our people, that’s why we created: The Helping Pots. We decided to recycle all our beer cans, and with the melted material we made more common pots for the poorest areas nationwide.
Medientyp	Case Study
Länge	120 seconds
Chief Executive Officer (CEO)	Eduardo Grisolle
Executive Creative Director	Tin Sanchez
Creative Director	Beto Noriega
Creative Director	Jorge Soto
Art Director	Oscar Gonzales
Texter	Luis Alburqueque
Etatdirektor	Raúl López-Guerra
Account Supervisor	Ana Morales
Account Executive	Lizbeth Vargas
Production Director	Malena Mellado
Produzent	Célice Chicoma
Produktionsfirma	Señor Z
Music & Sound Design	Humanimal