| Titel | How spring smells |
| Titel (Originalsprache) | So riecht das Frühjahr |
| Agentur | HeimatTBWA\ |
| Kampagne | It Smells Like Spring |
| Werbende | Hornbach. Bau- & Gartenmärkte |
| Marke | Hornbach |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 3 |
| Geschäftsbereich | Fachgeschäfte |
| Slogan | the smell of spring |
| Story | Our society has forgotten how the real world smells. Pollution is undermining nature, while perfumes, deodorants and soaps cover authentic odours. DIY chain Hornbach comes to the rescue by harvesting the smell of working on a spring project, as absorbed by the shirts and underpants of DIY fans. The garments are collected by scientists, vacuum packed and sold in vending machines to city folk. An absurd scenario with a message: your project enables you to rediscover the smell of nature. |
| Medientyp | Fernsehen |
| Länge | |
| Produktionsfirma | Anorak Film |
| Produktionsfirma | Somesuch |
| Executive Producer | Catherine Baikousis |
| Regisseur | Sam Hibbard |
| Direktor Fotografie | Jeremy Rouse |
| Produzent | Felix Knabel |
| Produktionsdesigner | Brant Fraser |
| Styling | Kirsty Cameron |
| Produktionkoordinator | Karin Rudokas |
| Produktionsfirma | FINCH |
| Produktionsmanager | Kristian Eek |
| 1st AD | Richard McGrath |
| Herstellungsleiter | Amy Dymond |
| Redaktionsbüro | Cut and Run London |
| Cutter | Benjamin Campbell |
| Editorial Producer | Maggie McDermott |
| Post-Produktion | SLGH |
| Kolorist | Benedikt Hugendubel |
| VFX Supervisor / 3D Lead Artist | Sermed Darah |
| Produzent Post-Produktion | Eva Klaiber |
| Produzent Post-Produktion | Christian Wegehenkel |
| Matte Painting | Christian Kesler |
| Musik | Blut Audio / Hamburg |
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