Titel | The Full Story of Estonian Stress Buster |
Agentur | BBDO Berlin |
Kampagne | The Full Story of Estonian Stress Buster |
Werbende | Estonian Tourist Board |
Marke | Visit Estonia |
Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 8 |
Geschäftsbereich | Bestimmungsörter (Länder und Plätze) |
Story | Core component of the digital campaign is an online video that centers around a very special Estonian ambassador: the “Stress Buster.” By way of special facial recognition, he pinpoints particularly stressed-out individuals and brings them into contact with the breathtaking natural beauty of the Baltic tourism destination using sounds of nature and an Estonian pop-up forest. And then he surprises them with a vacation trip inclusive of air travel and accommodation so that they can experience Estonia’s natural surroundings and liberate themselves from the stresses and strains of daily life. |
Philosophie | Estonia presents itself as the ideal region to take a vacation in nature and leave all your everyday cares behind. This is showcased by the idea for an international tourism campaign for Estonia as a holiday destination inspired by BBDO Berlin in collaboration with sister agency Zavod BBDO/Event Masters, Tallinn. |
Medientyp | Internet-Film |
Länge | |
Werbeleiter | Ott Sarapuu |
Werbeleiter | Rasmus Vaino |
Direktor Kreation | Mirko Stolz |
Texter | Lukas Rossmanith |
Art Director | Alexandra Seidl |
Geschäftsführer | Franzis Heusel |
Direktor Kundenservice | Mark Andree |
Kundenbetreuer | Jan Savelsberg |
Geschäftsführer | Tauno Loodus |
Creative Teammitglied | Marek Reinaas |
Creative Agency | Zavod BBDO OÜ |