Tauno Loodus
CEO at Zavod BBDO
Tallinn, Estland
TitelWorld Cleanup Day 2018
Agentur
Kampagne World Cleanup Day 2018
Werbende Let’s Do It Foundation
Marke Let’s Do It Foundation
Datum der ersten Ausstrahlung/Veröffentlichung 2018
Geschäftsbereich Karitative, Ehrenamtliche Organisationen
Philosophie First time in a human history people from all over gathered to clean up the planet in one single day. World Cleanup Day became the biggest single peaceful civic action in human history, as 17,8 million people from 157 countries attended in that event, picked up trash and helped to drive a conversation about our consuming habits. World Cleanup Day has already become an annual event. In 2019 number of participants was estimated already over 22 million (+20% vs 2018).
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