| Titel | Sydney-Shanghai |
| Agentur | BBH |
| Kampagne | Global Development |
| Werbende | Guardian Media Group |
| Marke | Guardian Global Development |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2013 / 10 |
| Geschäftsbereich | Online-News, -Medien, -Informationen |
| Slogan | Imagine if Sydney's harbour were doing as much business as Shanghai's |
| Story | The creative uses well known ‘first-world’ global landmarks, forcing a visual comparison which allows the pace of the developing world to be made relative. |
| Problem | The Guardian Global Development site, which launched in 2010, aims to engage a global audience on present and future development issues. The site hosts comment from a range of voices around the globe, alongside news, debate, data and student resources. |
| Medientyp | Presse & Publikationen |
| Werbeleiter | Natalie Roper |
| Strategy Director | Agathe Guerrier |
| Strategic Business Lead | Ngaio Pardon |
| Art Director | Shelley Smoller |
| Texter | Raphael Basckin |
| Stellvertretender Creative Director | Carl Broadhurst |
| Stellvertretender Creative Director | Peter Reid |
| Executive Creative Director | David Kolbusz |
| Filmproduzent/Produzent | Sally Green |
| Digital Display Director | Richard Atkins |
| Integrated Production | Bryony Dellow |
| Designer | James Townsend |
| Etatdirektor | Jon Barnes |
| Kundenbetreuer | Fiona Buddery |
| Illustrator | Jean-Marie Vivès |
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