Titel | Autocorrected Pay Gap |
Agentur | Worth Your While |
Kampagne | Autocorrected Pay Gap |
Werbende | People Like Us |
Marke | People Like Us |
Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 4 |
Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
Story | Non-profit People Like Us, is highlighting autocorrect bias when it comes to names, often leading to misidentification and a sense of exclusion for individuals with diverse names. Its latest campaign taps into this insight to help correct the pay gap between ethnicities. |
Medientyp | Interaktiv |
Länge | |
Creative Director | Tim Pashen |
Creative Director | Lukas Lund |
Creative Teammitglied | Malou Ruotsalainen |
Art Director | Alexander Winge Leisner |
Design Director | Carl Angelo |
Media Company | JC Decaux |
Creative Teammitglied | Jakob Hjulström |
Chief Executive Officer (CEO) | Morten Ingemann |