| Titel | Plates 1 |
| Agentur | DDB Brussels |
| Kampagne | Plates |
| Werbende | Association of Supervision and Promotion of Breastfeeding |
| Marke | VBBB |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 8 |
| Slogan | Breastfeeding is just feeding. |
| Story | Even in the modern society, breastfeeding is still seen as a provocation or an inappropriate act. Yet it is the most natural and logical way for a mum to feed her baby. The association VBBB, which supports and encourages breastfeeding, has developed a print and OOH campaign with DDB Brussels that reminds everyone that breastfeeding is just feeding a baby and nothing more. |
| Medientyp | Presse & Publikationen |
| Creative Director | Kwint De Meyer |
| Kundenbetreuer | Molly Waeytens |
| Fotograf | Antoine Melis |
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