Titel | Truck |
Agentur | BBH New York |
Kampagne | Don't Go Home |
Werbende | Cole-Haan |
Marke | Cole-Haan |
Posted | September 2012 |
Story | To introduce the bold new Cole Haan Chelsea Pump, a heel designed to move effortlessly through city that never sleeps – Cole Haan is lighting up a campaign to prove these shoes can stand up to the ultimate wear test…an all-night New York City dance party. This new campaign brings together outdoor disco ball projections, late-night dance parties, glow-in-the-dark rolling gates and food (and shoe!) trucks during the height of Fashion Week to remind partygoers that, with the Cole Haan Chelsea Pump, there is no need to go home. New York City becomes the medium for bringing the spirit of Cole Haan to life across multiple channels during the hours of the night when downtown comes alive. |
Medientyp | Ambient |
Markt | Vereinigte Staaten von Amerika |
Chief Creative Officer | John Patroulis |
Creative Director | Caprice Yu |
Art Director | Devon Hong |
Texter | Matt Clark |
Executive Creative Director | Kathrin Hoffmann |
Produktionsleitung | Justin Booth Clibborn |
Agency Producer | Melissa Jarosz |
Agency Producer | Lauren Fertitta |
Kaufmännischer Geschäftsführer | Allison Sabol |
Kundenbetreuer | Georgie Gooley |
Strategieplaner | Kendra Salvatore |
Strategieplaner | Colleen Leddy |
Strategieplaner | Sam Jesse |
Produktionsfirma | UNIT9 |
Produktionsfirma | TH Productions |