| Titel | Keyboard |
| Agentur | VML Brazil |
| Kampagne | Keyboards |
| Werbende | Colgate-Palmolive Company |
| Marke | Protex |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2012 / 4 |
| Geschäftsbereich | Hygiene, Körper- & Schönheitspflege |
| Story | To promote the Protex antibacterial soap, Y&R São Paulo has created a campaign with the names of different bacteria written on objects and locations where they live. In signing the ad brings the slogan: “Protex kills 99,9% of all bacteria”. |
| Medientyp | Presse & Publikationen |
| Chief Creative Officer | Ruy Branquinho |
| Art Director | Fabio Rodrigues |
| Art Buyer | Monica Beretta |
| Druck-Produzent | Flavio Zamboni |
| Leiter Kundenkontakt | Adriana Leite |
| Leiter Kundenkontakt | Adriana Anido |
| Media Director | Gustavo Gaion |
| Media Director | Fabíola Sidorenko |
| Etat-Planer | Fernanda Flandoli |
| Etat-Planer | Eliana Yamaguchi |
| Etat-Planer | Adriano Eliezer |
| Etatdirektor | Valéria Ordonhez |
| Etatdirektor | Claudia Menezes |
| Etatdirektor | Priscila Campolina |
| Druck-Produzent | Elaine Carvalho |
| Texter | Fábio Victória |
| Texter | Pedro Bullos |
| Texter | Pedro Guerra |
| Creative Director | Ruy Branquinho |
| Creative Director | Flavio Casarotti |
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