| Titel | 1 |
| Agentur | VML Brazil |
| Kampagne | Smile |
| Werbende | Colgate-Palmolive Company |
| Marke | Dental Floss |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2012 / 4 |
| Geschäftsbereich | Hygiene, Körper- & Schönheitspflege |
| Story | To promote the Colgate dental floss, Y&R São Paulo has created a campaign with people smiles featured in larger size than their own face, highlighting the dirt between their teeth. The idea of the ad is to show that when you have dirt in your teeth, that's what really draws people's attention. |
| Medientyp | Plakat |
| Chief Creative Officer | Ruy Branquinho |
| Art Director | Guilherme Racz |
| Texter | Lucas Casão |
| Art Buyer | Monica Beretta |
| Fotograf | Lucio Cunha |
| Druck-Produzent | Flavio Zamboni |
| Media Director | Gustavo Gaion |
| Media Director | Fabíola Sidorenko |
| Leiter Kundenkontakt | Adriana Leite |
| Leiter Kundenkontakt | Tamara Kulb |
| Etat-Planer | Fernanda Flandoli |
| Etat-Planer | Eliana Yamaguchi |
| Etat-Planer | Adriano Eliezer |
| Etatdirektor | Valéria Ordonhez |
| Etatdirektor | Claudia Menezes |
| Etatdirektor | Felipe Wanderley |
| Druck-Produzent | Elaine Carvalho |
| Creative Director | Ruy Branquinho |
| Creative Director | Flavio Casarotti |
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