Anchor Butter - "Butter the Food. Butter the Mood 4"

Engine UK

Engine UK London, Großbritannien

3595

Marke: Anchor Butter
Länder: Großbritannien

Werbende: Fonterra Brands

Titel	Butter the Food. Butter the Mood 4
Agentur	Engine UK
Kampagne	Butter the Food. Butter the Mood
Werbende	Fonterra Brands
Marke	Anchor Butter
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 1
Geschäftsbereich	Butter
Philosophie	Engine Creative’s latest work for Anchor Butter takes the long-running “Butter the Food. Butter the Mood” campaign into new, fun places, with a series of TV, digital, social, print and radio executions that capture the ways in which adding delicious Anchor Butter to your food can change your day for the better. The campaign is all about sharing the uplifting feeling that comes from spreading Anchor, and how eating food that is oozing with delicious butter triggers a playful mindset – and even sets off an unexpected chain of events. Set around a local food truck, we see various people, from individuals to families, and from every generation, tucking into delicious Anchor-buttered food of all types. Whether they are eating bread rolls, sweetcorn, scones, or sizzling steaks, their enjoyment is brought to life in charming moments that provide the viewers at home with the same feeling of delight as the cast of characters enjoying their buttery treats. The TV and digital campaign is accompanied by humorous radio ads, as well as outdoor executions that use visual puns – using a combination of delicious buttered food and black and white imagery – to make people smile.
Medientyp	Digital Billboard/Poster
Länge	5 seconds
Ton	Wave Studios
Chief Creative Officer	Billy Faithfull
Creative Director	Steve Hawthorne
Creative Teammitglied	Ollie Agius
Creative Teammitglied	Pete Ioulianou
Head of Film	Melody Sylvester
Head of Strategy	Liz Baines
Senior Strategist	Kath Morris
Kundenbetreuung	Rich Williams
Kundenbetreuung	Megan Seaby
Kundenbetreuung	Madison Bolton
Executive Producer	Bradley Woodus
Produzent	Zoe Lynch
Projektmanager	Sophie Richaume
Fotograf	Joe Giacomet
Produktionsfirma	Blinkink
Regisseur	Joseph Mann
Produzent	Josh Smith
Executive Producer	Bart Yates
Cutter	Max Windows
Redaktionsbüro	Stitch
Post-Produktion	Freefolk
Sounddesigner	Tony Rapaccioli
Direktor Fotografie	Alex Barber
Media planning/buying	Carat