Ford - "FordGood"

Leo Burnett Israel

Leo Burnett Israel Bnei Brak, Israel

2726

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Ford
Länder: Israel

Werbende: Ford Motor Company

Titel	FordGood
Agentur	Leo Burnett Israel
Kampagne	Ford Good
Werbende	Ford Motor Company
Marke	Ford
Datum der ersten Ausstrahlung/Veröffentlichung	2021 / 9
Geschäftsbereich	Autos
Philosophie	Today, 29.3% of households in Israel suffer from food insecurity. That means that 1 in 3 families do not have enough food as opposed to 1 in 5 before the COVID-19 pandemic (20.1%). With the problem growing, previous volunteer numbers no longer suffice. So while the need for food packages has never been this high, there are less and less volunteers to pack the boxes and distribute them to those in need. Ford decided to do something about this. With the high Jewish Holiday season around the corner, Ford teamed up with Latet, Israel’s largest NGO battling Food Poverty, and issued a nationwide call to people looking to buy a car and test drive a Ford, to use their test drive to do some good along the way by distributing holiday food packages to families in need. A wonderful way to let people experience their cars while doing good.
Medientyp	Fernsehen
Länge	23 seconds
Agentur	BBR Saatchi & Saatchi
Chief Executive Officer (CEO)	YossiLubaton
Creative Vice President	Ami Alush
Creative Vice President	Igal Ezra
Creative Teammitglied	Lee Harush
Creative Teammitglied	Itamar Paradny
Creative Teammitglied	Oren Ben Naim
Creative Teammitglied	Achiya Darshan
Creative Teammitglied	Nitzan Amir
Creative Teammitglied	Tomer Attal
Account VP	Aviv Benzikri
Account Supervisor	Lior Ben Izhak
Account Executive	Or Fitussi
Account Executive	Adi Neuberger
Production VP	Iris Yisraeli
Strategic VP	Yossi ‘Joe’ Baruch
Strategy Team	Asaf Nerson
Marcom Director	Eva Hasson
Traffic Team	Ronit Doanis
Studio-Manager	Lea Avram Vayzer
Studio Team	Zehava Gonen Greenberg
Studio Team	Roni Rappoport
Studio Team	Idan Perets
Studio Team	Dana Schossberger
Studio Team	Sophie Alon
Studio Team	Yulia Zak
Studio Team	Liat Harel
Studio Team	Jenny Gindus
Studio Team	Oren Bar
Produktionsfirma	Og
Regisseur	Yoram Ever-Hadani