Samsung - "Way Out"

Leo Burnett Israel

Leo Burnett Israel Bnei Brak, Israel

1603

Marke: Samsung
Länder: Israel

Werbende: Samsung

Titel	Way Out
Agentur	Leo Burnett Israel
Kampagne	Way Out
Werbende	Samsung
Marke	Samsung
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 3
Geschäftsbereich	Unterhaltungselektronik & Audio- und Videogeräte
Philosophie	Samsung and Great Guns director Tal Zagreba continue their collaboration with a punchy new campaign, ‘Way Out’. Aimed at Gen Z, the film showcases Samsung’s ecosystem range - launching the teens through a portal of escapism and self-expression. Set to the track of ‘No Way Out’ by Escapism, the spot from Leo Burnett Israel features a series of vignettes exploring Gen Z life. As teens hunt hungrily through a supermarket, experience first loves, and wreak havoc at a party, Samsung’s ecosystem products are integrated into each situation seamlessly, highlighting their racing heartbeats, showing them the way to their next rave, and letting them share intimate moments through music - or get lost in a world of their own. The common thread through it all is a palpable atmosphere of youthful energy, uninhibited and uncompromising. In approaching Great Guns’ Tal Zagreba, Samsung knew they wanted to appeal to Gen Z but allowed the director free reign to take it in the direction he wanted. Opting to convey a feeling rather than overtly selling a product, Tal decided to craft an authentic depiction of the target market without flattery or exaggeration, capturing on film the impulsive essence of the new youth as dark, passionate individuals. As they make their core memories, Samsung’s products are there all along, fitting comfortably by their side and enhancing the experience. In terms of camera work and aesthetics, the film aims to show the world through the characters’ eyes - not to judge, but to simply experience. To do so, Tal combined retro, grainy footage with a chaotic, boundless camera, staying as close as possible to the visual language the protagonists themselves would use. Carrying this authentic approach forward to the casting process, Tal sought actors that truly reflected the characters they would represent. Enlisting electric, mysterious, carefree individuals, Tal’s deepest intention was to create intimacy between them and the camera by getting to know them as people first. The result had the actors feeling confident to utilise the film as a platform to express themselves and the essence of a generation, without filters or censorship.
Medientyp	Interaktiv
Länge	56 seconds
Markt	Großbritannien
Soundtrack	“No Way Out” by “Escapism”
Produktionsfirma	Great Guns
Head of Marketing	Ronen Salem
Marketing Manager	Zach Ben-Ari
Chief Executive Officer (CEO)	Imi Eiron
Chief Creative Officer	Ami Alush
Creative Director	Oren Ben Naim
Creative Teammitglied	Dror El-Al
Creative Teammitglied	Olga Vorobieva
Agency Producer	Menny Zarhia
Account Supervisor	Shiran Feldman
Account Supervisor	Tom Eshel
Kundenbetreuer	Noam Cohen
Marcom Director	Eva Hasson
Produktionsfirma	Gigi Productions
Regisseur	Tal Zagreba
Executive Producer	Gigi
Produzent	Tzuri Kedem
Direktor Fotografie	Roman Linetsky
Gaffer	Lee Klein
Produktionsdesigner	Adam Gazala
Ausstattung/Styling	Noa Nozik
Grip	Moshe Bukman
Offline Editor	Shahar Beeri
Online-Studio	V01 STUDIO
Produzent Post-Produktion	Amit Grant
VFX Supervisor / VFX Artist	Yoni Shahar Ben Artzi
VFX-Künstler	Amit Bensangi
Kolorist	Imri Agmon
Music Producer	Daniel Shemer
Mix & Mastering	Daniel Anglister
Assistenzredakteur	Omer Leshem