| Titel | Lol |
| Agentur | McCann Lima |
| Kampagne | License plates |
| Werbende | Peru21 Newspaper |
| Marke | Peru21 |
| Posted | April 2014 |
| Geschäftsbereich | Zeitungen, Zeitschriften, Bücher |
| Slogan | Don´t text and drive |
| Story | In Peru, car accidents associated to texting and driving are increasing every day. This is a reality that is gaining more relevance on the local news. Therefore, we decided to use the media that tells this stories to give a strong and clear message to the people who drive so irresponsibly. |
| Philosophie | Few letters can finish your sentence or your life |
| Problem | People have no measure as to the impact of texting while driving, even if it is just 3 really quick letters. |
| Ergebnis | Word of mouth spread quickly thougout social networks and news correspondants, giving it the reach and impact that makes the ad stronger. |
| Medientyp | Presse & Publikationen |
| Texter | Alvaro Soto |
| Art Director | Luis Beltran |
| Agency Producer | Jacky Salhuana |
| Fotograf | henry Livio Davalos Perez |
| Digitale Retuschierung | Pedro Sotelo |
| Digitale Retuschierung | Luis Sotelo |
| Digitale Retuschierung | Carlos Luna |
| Post-Produktion | Plan B |
| Chief Creative Officer | Mauricio Fernández-Maldonado |
| Chief Creative Officer | Nicolás Romano |
| Head of art | Giovanni Macco |
Mehr Projekte
ALLE SEHENWho’s in the Fridge
- MARKE:
- Hellmann's
- AGENTUR:
- VML
Make Taste, Not Waste. (Teaser)
- MARKE:
- Hellmann's
- AGENTUR:
- VML
Pink October
- MARKE:
- Johnson & Johnson
- AGENTUR:
- Wunderman Thompson
Pin Tabs
- MARKE:
- Coca-Cola No Sugar
- AGENTUR:
- WMcCann
Extinguisher
- MARKE:
- The Salvation Army
- AGENTUR:
- WMcCann
Buoy
- MARKE:
- The Salvation Army
- AGENTUR:
- WMcCann
Nutritive Balance
- MARKE:
- Del Valle
- AGENTUR:
- McCann Santiago de Chile
The thermometer that gets cold
- MARKE:
- The Salvation Army
- AGENTUR:
- MCCANN-ERICKSON - RJ