| Titel | WTF |
| Agentur | McCann Lima |
| Kampagne | License plates |
| Werbende | Peru21 Newspaper |
| Marke | Peru21 |
| Posted | April 2014 |
| Geschäftsbereich | Zeitungen, Zeitschriften, Bücher |
| Slogan | Don´t text and drive |
| Story | In Peru, car accidents associated to texting and driving are increasing every day. This is a reality that is gaining more relevance on the local news. Therefore, we decided to use the media that tells this stories to give a strong and clear message to the people who drive so irresponsibly. |
| Philosophie | Few letters can finish your text or your life. |
| Problem | People have no measure as to the impact of texting while driving, even if it is just 3 really quick letters. |
| Ergebnis | The word of mouth gave the ads incresing results not only on social networks but also with news correspondants, which gives it the same strong message as the idea it self. |
| Medientyp | Presse & Publikationen |
| Texter | Alvaro Soto |
| Art Director | Luis Beltran |
| Agency Producer | Jacky Salhuana |
| Fotograf | henry Livio Davalos Perez |
| Digitale Retuschierung | Pedro Sotelo |
| Digitale Retuschierung | Luis Sotelo |
| Digitale Retuschierung | Carlos Luna |
| Post-Produktion | Plan B |
| Chief Creative Officer | Mauricio Fernández-Maldonado |
| Chief Creative Officer | Nicolás Romano |
| Head of art | Giovanni Macco |
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