Unión Nacional de Ciegos del Perú UNCP - "The first post in Braille"

McCann Lima

McCann Lima Lima, Peru

Awards

8695

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Unión Nacional de Ciegos del Perú UNCP
Länder: Peru

Werbende: National Blind Unit of Perú

Titel	The first post in Braille
Agentur	McCann Lima
Kampagne	The First Post in Braille
Werbende	National Blind Unit of Perú
Marke	Unión Nacional de Ciegos del Perú UNCP
Datum der ersten Ausstrahlung/Veröffentlichung	2015 / 6
Geschäftsbereich	Gegen ethnische Diskriminierung
Story	McCann Lima created the first post in braille for The National Blind Unit (UNCP), that aims to make people understand how the blind read through a virtual experience. The post image shows only the dots, braille writing, however, when one mouse over the dots, the translation reads: "We don't want you to read like us, we just want your attention". This publication, aimed to non-blind people, was meant to create awareness for the work UNCP has been doing for over 80 years, regarding social inclusion of the otherwise visually impaired. The work, the first to win the Facebook Awards in the Peruvian market, was awarded a Bronze in the Social Technology category and a Bronze Award in the Facebook for Good category. Link to the piece:https://www.facebook.com/photo.php?fbid=717232314994190&set=a.456614721055952.118421.133815096669251&type=1&theater Link to the videocase:https://www.youtube.com/watch?v=KqmqQMBa2vo
Medientyp	Internetseiten
Länge	93 seconds
Direktor Digital	Miguel Bulnes
Chief Creative Officer	Nicolás Romano
Art Director	Christian Silva
Texter	Frank Martí
Chief Creative Officer	Mauricio Fernández-Maldonado
Leitung Social Media	Jhonatan de la Cruz
Leitung Social Media	Mónica Campos
Regisseur	Dante Effio
Filmproduzent/Produzent	Kike Pacheco
Leitung Social Media	Case Production
Ton	Sónica
Post-Produktion	Animal FX
Executive Creative Director	The First Post In Braille