| Titel | Free Me |
| Agentur | J. Walter Thompson Hong Kong |
| Kampagne | Free the moon bear |
| Werbende | International Fund for Animal Welfare |
| Marke | International Fund For Animal Welfare |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2012 / 7 |
| Geschäftsbereich | Tierrechte |
| Story | From the cage that restricts my movementsFrom the open wound in my abdomenFrom the daily extractions of my bileFrom a life of pain, fear, hunger and diseaseOver 12,000 Moon bears are caged, tortured and “milked” in Asia.Free them from a life of torture and pain by rejecting bear bile products.Visit www.ifaw.org and make your pledge to End Bear Farming |
| Medientyp | Fernsehen & Kino |
| Art Director | Gary Ng |
| Art Director | Donald Tse |
| Executive Creative Director | Leung Kwok Po |
| Executive Creative Director | Jimmy Lee |
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