Correio da Bahia Newspaper - "There's no reason to put it on the wrong place 1"

Propeg

Propeg Barra, Brasilien

2539

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Correio da Bahia Newspaper
Länder: Brasilien

Werbende: Correio da Bahia Newspaper

Titel	There's no reason to put it on the wrong place 1
Agentur	Propeg
Kampagne	There is no reason to put it on the wrong place
Werbende	Correio da Bahia Newspaper
Marke	Correio da Bahia Newspaper
Datum der ersten Ausstrahlung/Veröffentlichung	2020 / 9
Geschäftsbereich	Zeitungen, Zeitschriften, Bücher
Story	Since the mandatory use of masks was implemented because of the pandemic, what is seen in Brazil is a total disregard for the law by a large part of the population. Some simply for not wearing the mask, but the vast majority for wearing it incorrectly, wearing it on the neck or chin, without any protective effect against the coronavirus. Examples of authorities, artists and politicians wearing the mask incorrectly in the media have also discouraged the population from wearing it correctly. For many, especially for the poor citizens, the mask became an accessory with no use. That is how the Correio da Bahia newspaper, the leader in circulation and volume of readers in the state, asked the agency for a campaign to draw the population's attention to this serious problem, which puts everyone's health at risk. That was how the print campaign “There is no reason” was created, which is being broadcast daily in the newspaper's printed and digital media newspapers.
Medientyp	Presse & Publikationen
Chief Executive Officer (CEO)	Vitor Barros
Chief Creative Officer	Emerson Braga
Executive Creative Director	Fabiano Ribeiro
Texter	Emerson Braga
Art Director	Gustavo Batinga
Etatdirektor	Michele Estevez
Medienmanager	Patricia Seabra
Planner Director	Melina Romariz
Producer Manager	Juliana Leonelli
Fotograf	Dodô Villar
Post-Produktion	Davi Voss