| Titel | Quit for Your Pets |
| Agentur | YoungShand |
| Kampagne | Quit for Your Pets |
| Werbende | Health Promotion Agency |
| Marke | Health Promotion Agency |
| Posted | Juli 2020 |
| Geschäftsbereich | Öffentliche Sicherheit & Gesundheit |
| Philosophie | Smokers are well versed on the harmful effects of cigarettes. While this is well understood, quitting for good can feel impossible and take several attempts, with smokers becoming desensitised to messaging over time. The challenge was to deliver a message that smokers couldn't ignore. So, YoungShand showed them what their habit does to an unexpected member of their family - their pet. NZ has one of the highest rates of pet ownership in the world. It's this special connection that the campaign centres around, educating smokers that when you smoke around pets, they're twice as likely to get cancer. |
| Medientyp | Informationsmaterial & Direktmarketing |
| Länge | |
| Creative Director | Scott Maddox |
| Creative Director | Anne Boothroyd |
| Texter | Erin Mattingly |
| Art Director | Jack Wadham |
| Group Account Director | Ben Hopkinson |
| Direktor Kundenservice | Emma Dalton |
Mehr Projekte
ALLE SEHENTai - Is That Normal?
- MARKE:
- TEND
- AGENTUR:
- YoungShand
Follow You Till I Die
- MARKE:
- Quitline
- AGENTUR:
- YoungShand.
Family
- MARKE:
- Practice Road Safety
- AGENTUR:
- Hot Tomali Communications Inc.
Business Man
- MARKE:
- Practice Road Safety
- AGENTUR:
- Hot Tomali Communications Inc.
Cycliste
- MARKE:
- Practice Road Safety
- AGENTUR:
- Hot Tomali Communications Inc.