Miller Lite - "Beer History"

Alma

Alma Coconut Grove, Vereinigte Staaten von Amerika

218

Titel	Beer History
Agentur	Alma
Kampagne	Bad $#!T to Good $#!T
Werbende	MillerCoors LLC
Marke	Miller Lite
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 3
Geschäftsbereich	Bier, Cidre
Story	Through the years, a lot of beer advertising has been outrageously sexist, objectifying and demeaning women with a focus on bikini-clad beach bods and obnoxious party jiggling. To some extent, of course, that describes much of marketing's history, regardless of the product category. But brewers have been especially culpable—a fact that Miller Lite (guilty as the rest) seeks to address in a campaign timed to Women's History Month. Themed "Bad $#!T to Good $#!T," the work from Alma invites consumers to donate "old sexist beer advertising" for conversion into fertilizer. The resulting $#!T will be used to grown hops for female brewers. Comedian Ilana Glazer breaks it down, explaining the historically important role women have played in brewing, and why it's centuries past time they got their due
Medientyp	Internet-Film
Länge	90 seconds
Chief Creative Officer	Ari Weiss
Chief Creative Officer	Alvar Suñol
Executive Creative Director	Jorge Murillo
Executive Creative Director	Christian Liu
Stellvertretender Creative Director	Martin DeFerrari
Stellvertretender Creative Director	Vanessa Castaneda
Texter	Raquel Chisholm
Produzent	Rudy Leschhorn
Regisseur	Pete Marquis
Stellvertretender Creative Director	Maia Swift
Stellvertretender Creative Director	Luis Nunez
Regisseur	Yeyo Marquez
Produzent	Mimi Cossio