Co-President, Chief Creative Officer
at
Alma, Coconut Grove
Coconut Grove, Vereinigte Staaten von Amerika
| Titel | Es Jose Time |
| Agentur | Alma |
| Kampagne | Es Jose Time |
| Werbende | Molson Coors |
| Marke | Miller Lite |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 8 |
| Geschäftsbereich | Bier, Cidre |
| Story | As an all-American beer, Miller Lite struggled to stay relevant among U.S. Latinos. The brand wanted to develop a Latino-specific creative program that would spark an emotional connection with these consumers. There’s no better way to connect with Latinos than through music. To bring the campaign idea to life, we partnered with no other than the prince of Reggaeton himself— J Balvin. But instead of partnering with J Balvin when he’s being an award-winning artist, we partnered with him when he’s being José Álvaro Osorio Balvín, the person. The campaign launched by redesigning Miller Lite’s classic white can, using a collaborative design that featured J Balvin’s signature lightning bolt and neon aesthetic, combining both brands to be equally represented. |
| Medientyp | Case Study |
| Länge | |
| Werbeleiter | Sofia Colucci |
| Werbeleiter | Elizabeth Hitch |
| Werbeleiter | Allison Wallin |
| Werbeleiter | Catherine Pastiak |
| Werbeleiter | Rachel Dickens |
| Chief Creative Officer | Alvar Suñol |
| President | Alvar Suñol |
| Executive Creative Director | Jorge Murillo |
| Executive Creative Director | Christian Liu |
| Stellvertretender Creative Director | Eddie Seglie |
| Texter | Carla Urdaneta |
| Art Director | Gloria Martinez |
| Director of Production | Yeyo Marquez - VP |
| Group Business Director | Beatriz del Amo - VP |
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