| Titel | Pearls |
| Titel (Originalsprache) | Perles |
| Agentur | TBWA\PARIS |
| Kampagne | No condom, no sex |
| Werbende | Aides |
| Marke | AIDES |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2014 / 10 |
| Geschäftsbereich | Informations-/Hilfevereinigung über der Krankheit |
| Story | That’s why, AIDES and TBWA\PARIS imagined 4 short fims as naked and bare as they are esthethic, each one developed in print format and targeting one of these populations. They are named « Peas », « Knitting », « Pearls » and « Puzzle », evocative names that reveal what the long winter nights can look like....without a condom. A smart and viral campaign, far from developing a moralistic speech, that ends with this clear message : « no condom, no sex » |
| Problem | AIDES has been fighting for the past 30 years against the social injustices, reavealed by the epidemic and fighting for an access to treatment and prevention means for all. |
| Medientyp | Internet-Film |
| Länge | |
| Soundtrack | Almost Naked |
| Werbeleiter | Christian Andréo |
| Werbeleiter | Antoine Henry |
| Werbeleiter | Charmaine Da Costa Soares |
| Kundenbetreuer | Anne Vincent |
| Kundenbetreuer | Véronique Fourniotakis |
| Kundenbetreuer | Marion Floch |
| Kundenbetreuer | Teddy Notari |
| Creative Director | Jean-François Goize |
| Art Director | Marianne Fonferrier |
| Texter | Antoine Colin |
| Art Buyer | Julie Champin |
| Produktion | ELSE\ |
| Agency Producer | Jennifer Bauche |
| Agency Producer | Cathy Pericone |
| Regisseur | Aurélien Chauvaud |
| Regisseur | Ilan Rosenblatt |
| Media Director | Pierre Draber |
| Produktionsfirma | ELSE\ |
| Ton | Fabrice Pouvreau |
| Komponist | Graciano Gracy |
| Komponist | Ireland Paje |
| Komponist | Piot Riz |
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